GEO ANSWERS / VERIFIED DEFINITIONS
What is GEO citation share?
Reviewed2026-08-10v1.0.0
Direct answer
GEO citation share is the percentage of responses in a fixed, versioned prompt sample that cite a monitored organisation, page or domain as a source. It is a time-bound observation, not a universal ranking. A defensible report records the prompts, market, language, model, date, account state and exact cited URLs, then separates citations from mentions and recommendations.
Expanded explanation
How it should be measured
Freeze the prompt set before collection. Record each answer exactly as returned, preserve the cited URL and distinguish a source citation from an unlinked brand mention. Repeat the same protocol by market, language and model rather than blending unlike observations.
Expanded explanation
What the number does not prove
Citation share does not prove market leadership, sentiment, conversion or recommendation quality. It describes one documented observation window and should be read beside query coverage, source quality, entity consistency and the limits of the sample.
Limitations
Results vary by prompt wording, model, product surface, account state, market, language and collection date. Samples that cannot be reproduced should not be compared as if they were equivalent.