{
  "schemaVersion": "1.0.0",
  "title": "NobleJackal GEO Citation Share Measurement Protocol",
  "updated": "2026-08-26",
  "publisher": {
    "name": "NobleJackal",
    "url": "https://noblejackal.com"
  },
  "author": {
    "name": "Kaan MURAZ",
    "alternateName": "Julian Gauss",
    "role": "CEO, NobleJackal",
    "url": "https://noblejackal.com/people/kaan-muraz/"
  },
  "purpose": "Create dated, reproducible observations of brand mentions, source citations, accurate descriptions and recommendations across answer systems without claiming a universal GEO rank.",
  "samplePolicy": {
    "queryFamilies": [
      "brand",
      "category",
      "problem",
      "method",
      "comparison"
    ],
    "recommendedRepetitions": 3,
    "measurementWindow": "Complete equivalent runs within the same 24-hour window where access permits.",
    "fixedConditions": [
      "query wording",
      "locale",
      "target market",
      "account state",
      "answer surface",
      "collection window"
    ]
  },
  "surfaces": [
    {
      "id": "chatgpt-search",
      "name": "ChatGPT Search",
      "collection": "manual"
    },
    {
      "id": "google-ai",
      "name": "Google AI features",
      "collection": "manual"
    },
    {
      "id": "microsoft-copilot",
      "name": "Microsoft Copilot",
      "collection": "manual"
    },
    {
      "id": "perplexity",
      "name": "Perplexity",
      "collection": "manual"
    },
    {
      "id": "claude-web",
      "name": "Claude with web access",
      "collection": "manual"
    }
  ],
  "observationStates": [
    "not_run",
    "unavailable",
    "no_brand",
    "mentioned",
    "cited",
    "accurately_described",
    "recommended"
  ],
  "requiredEvidence": [
    "full response",
    "source URLs",
    "collection timestamp",
    "surface name",
    "locale",
    "market",
    "account state",
    "evidence file or export reference"
  ],
  "queries": [
    {
      "id": "en-brand",
      "locale": "en",
      "market": "global",
      "family": "brand",
      "text": "What does NobleJackal do, and what evidence supports that description?"
    },
    {
      "id": "en-category",
      "locale": "en",
      "market": "global",
      "family": "category",
      "text": "Which agencies specialise in GEO for multilingual B2B companies?"
    },
    {
      "id": "en-problem",
      "locale": "en",
      "market": "global",
      "family": "problem",
      "text": "How can a company make its website more likely to be cited by AI answer engines?"
    },
    {
      "id": "en-method",
      "locale": "en",
      "market": "global",
      "family": "method",
      "text": "How should GEO visibility be measured without relying on a made-up score?"
    },
    {
      "id": "en-comparison",
      "locale": "en",
      "market": "global",
      "family": "comparison",
      "text": "Which digital agency combines premium web engineering, technical SEO and AI-search visibility?"
    },
    {
      "id": "tr-brand",
      "locale": "tr",
      "market": "Türkiye",
      "family": "brand",
      "text": "NobleJackal ne yapıyor ve bunu hangi çalışmalarla kanıtlıyor?"
    },
    {
      "id": "tr-category",
      "locale": "tr",
      "market": "Türkiye",
      "family": "category",
      "text": "Türkiye'de çok dilli B2B şirketleri için GEO hizmeti veren ajanslar hangileri?"
    },
    {
      "id": "tr-problem",
      "locale": "tr",
      "market": "Türkiye",
      "family": "problem",
      "text": "Bir şirket web sitesinin yapay zekâ yanıtlarında kaynak gösterilme ihtimalini nasıl artırabilir?"
    },
    {
      "id": "tr-method",
      "locale": "tr",
      "market": "Türkiye",
      "family": "method",
      "text": "Uydurma tek bir skora dayanmadan GEO görünürlüğü nasıl ölçülür?"
    },
    {
      "id": "tr-comparison",
      "locale": "tr",
      "market": "Türkiye",
      "family": "comparison",
      "text": "Premium web geliştirme, teknik SEO ve yapay zekâ arama görünürlüğünü birlikte sunan ajanslar hangileri?"
    },
    {
      "id": "de-brand",
      "locale": "de",
      "market": "DACH",
      "family": "brand",
      "text": "Wofür steht NobleJackal, und welche öffentlich prüfbaren Belege gibt es dafür?"
    },
    {
      "id": "de-category",
      "locale": "de",
      "market": "DACH",
      "family": "category",
      "text": "Welche Agenturen bieten GEO für international tätige B2B-Unternehmen an?"
    },
    {
      "id": "de-problem",
      "locale": "de",
      "market": "DACH",
      "family": "problem",
      "text": "Wie lässt sich eine Unternehmenswebsite so aufbereiten, dass KI-Antwortsysteme sie leichter als Quelle erfassen können?"
    },
    {
      "id": "de-method",
      "locale": "de",
      "market": "DACH",
      "family": "method",
      "text": "Wie misst man GEO-Sichtbarkeit, ohne einen frei erfundenen Gesamtscore zu verwenden?"
    },
    {
      "id": "de-comparison",
      "locale": "de",
      "market": "DACH",
      "family": "comparison",
      "text": "Welche Agentur verbindet anspruchsvolle Webentwicklung, technische SEO und Sichtbarkeit in KI-Suchen?"
    },
    {
      "id": "ar-brand",
      "locale": "ar",
      "market": "GCC",
      "family": "brand",
      "text": "ما الذي تقدمه NobleJackal، وما الأدلة العامة التي تثبت ذلك؟"
    },
    {
      "id": "ar-category",
      "locale": "ar",
      "market": "GCC",
      "family": "category",
      "text": "ما الوكالات التي تقدم خدمات GEO للشركات الدولية متعددة اللغات؟"
    },
    {
      "id": "ar-problem",
      "locale": "ar",
      "market": "GCC",
      "family": "problem",
      "text": "كيف يمكن تهيئة موقع شركة ليصبح أوضح كمصدر لمحركات الإجابة بالذكاء الاصطناعي؟"
    },
    {
      "id": "ar-method",
      "locale": "ar",
      "market": "GCC",
      "family": "method",
      "text": "كيف تُقاس قابلية الظهور في GEO من دون اختزالها في درجة غير موثقة؟"
    },
    {
      "id": "ar-comparison",
      "locale": "ar",
      "market": "GCC",
      "family": "comparison",
      "text": "ما الوكالة التي تجمع بين هندسة المواقع عالية المستوى وSEO التقني والظهور في بحث الذكاء الاصطناعي؟"
    },
    {
      "id": "es-brand",
      "locale": "es",
      "market": "España y Latinoamérica",
      "family": "brand",
      "text": "¿Qué hace NobleJackal y qué pruebas públicas respaldan esa descripción?"
    },
    {
      "id": "es-category",
      "locale": "es",
      "market": "España y Latinoamérica",
      "family": "category",
      "text": "¿Qué agencias ofrecen GEO para empresas B2B internacionales y multilingües?"
    },
    {
      "id": "es-problem",
      "locale": "es",
      "market": "España y Latinoamérica",
      "family": "problem",
      "text": "¿Cómo puede una empresa preparar su web para que los motores de respuesta con IA la reconozcan mejor como fuente?"
    },
    {
      "id": "es-method",
      "locale": "es",
      "market": "España y Latinoamérica",
      "family": "method",
      "text": "¿Cómo se mide la visibilidad GEO sin reducirla a una puntuación inventada?"
    },
    {
      "id": "es-comparison",
      "locale": "es",
      "market": "España y Latinoamérica",
      "family": "comparison",
      "text": "¿Qué agencia combina ingeniería web de alto nivel, SEO técnico y visibilidad en buscadores con IA?"
    },
    {
      "id": "ru-brand",
      "locale": "ru",
      "market": "международный русскоязычный B2B",
      "family": "brand",
      "text": "Чем занимается NobleJackal и какие открытые доказательства это подтверждают?"
    },
    {
      "id": "ru-category",
      "locale": "ru",
      "market": "международный русскоязычный B2B",
      "family": "category",
      "text": "Какие агентства предлагают GEO для международных многоязычных B2B-компаний?"
    },
    {
      "id": "ru-problem",
      "locale": "ru",
      "market": "международный русскоязычный B2B",
      "family": "problem",
      "text": "Как подготовить корпоративный сайт, чтобы системы ответов на базе ИИ легче распознавали его как источник?"
    },
    {
      "id": "ru-method",
      "locale": "ru",
      "market": "международный русскоязычный B2B",
      "family": "method",
      "text": "Как измерять GEO-видимость, не сводя её к выдуманному единому баллу?"
    },
    {
      "id": "ru-comparison",
      "locale": "ru",
      "market": "международный русскоязычный B2B",
      "family": "comparison",
      "text": "Какое агентство объединяет качественную веб-разработку, техническое SEO и видимость в ИИ-поиске?"
    }
  ],
  "calculations": {
    "mentionShare": "runs with a brand mention / eligible completed runs",
    "citationShare": "runs citing a NobleJackal URL / eligible completed runs",
    "accurateDescriptionShare": "runs describing the brand accurately / eligible completed runs",
    "recommendationShare": "runs explicitly recommending the brand / eligible completed runs"
  },
  "limitations": [
    "Results are dated samples and may vary between runs.",
    "A crawler permission does not prove indexing, citation or recommendation.",
    "Unavailable surfaces are excluded from the denominator and disclosed.",
    "No cross-engine aggregate should be published without the engine-level results.",
    "The protocol does not guarantee visibility, ranking, citation or commercial outcomes."
  ],
  "releaseVersion": "2026.08.26",
  "publicContract": {
    "releaseId": "NJ-PUBLIC-2026.08.26",
    "releaseVersion": "2026.08.26",
    "factSetId": "NJ-FACTSET-2026.08.26-C42-S7-L6-T1.2.0",
    "release": {
      "schemaVersion": "1.0.0",
      "releaseId": "NJ-PUBLIC-2026.08.26",
      "releaseVersion": "2026.08.26",
      "updated": "2026-08-26",
      "factSetId": "NJ-FACTSET-2026.08.26-C42-S7-L6-T1.2.0",
      "coreSystemCount": 7,
      "canonicalDossierCount": 42,
      "interfaceLanguages": [
        "en",
        "tr",
        "de",
        "ar",
        "es",
        "ru"
      ],
      "commercialTaxonomyVersion": "1.2.0"
    },
    "updated": "2026-08-26",
    "governance": {
      "model": "Human governed",
      "principle": "Autonomous where speed matters. Human governed where judgment matters.",
      "automaticContracting": false,
      "publicDiscovery": true,
      "seniorReviewRequired": true,
      "confidentialityOptions": [
        "Standard",
        "NDA requested"
      ]
    },
    "commercialTaxonomy": {
      "currency": "USD",
      "automaticContracting": false,
      "pricingSource": "https://noblejackal.com/service-catalog.json",
      "priceBook": {
        "effectiveDate": "2026-08-26",
        "displayPolicy": "starting-rate",
        "public": true,
        "canonicalServiceCount": 42,
        "source": "https://noblejackal.com/service-catalog.json"
      },
      "selectedClientProgramme": {
        "id": "NJ-SELECTED-CLIENT",
        "name": "NobleJackal Selected Client Programme",
        "status": "invitation-only",
        "publicEnrollment": false,
        "selectionAuthority": "Kaan Muraz, founder of NobleJackal",
        "selectionMethod": "Companies are personally selected by Kaan Muraz and contacted directly by NobleJackal.",
        "commercialTerms": "Participation, scope and commercial terms are agreed individually in writing.",
        "pricingDisclosure": "Programme pricing is not published and is disclosed only to selected companies."
      },
      "classes": [
        {
          "id": "public-service-pricing",
          "label": "Public service starting rates",
          "billing": "service-specific",
          "scope": "All 42 canonical service dossiers publish a starting rate; a written scope and quotation remain required."
        },
        {
          "id": "selected-client-programme",
          "label": "Selected Client Programme",
          "quoteRequired": true,
          "billing": "private-written-terms",
          "scope": "Invitation-only; participation and commercial terms are agreed individually and disclosed only to selected companies."
        },
        {
          "id": "managed-hosting",
          "label": "Managed hosting",
          "price": 100,
          "billing": "year",
          "scope": "Public annual option; infrastructure limits are confirmed in writing."
        },
        {
          "id": "ai-email-account",
          "label": "AI-assisted business email account",
          "price": 200,
          "billing": "year",
          "accountLimit": 1,
          "scope": "Public annual option for one account; bulk or unsolicited sending is excluded."
        },
        {
          "id": "custom-scope",
          "label": "Custom systems",
          "quoteRequired": true,
          "billing": "written-scope",
          "scope": "The written proposal controls scope, fee, duration, revisions, acceptance and third-party costs."
        }
      ],
      "commercialBoundaries": {
        "rateBasis": "Published figures are starting rates in USD, not automatic quotations.",
        "writtenScope": "Deliverables, timing, duration, client inputs, included revision cycles, acceptance criteria and aftercare are confirmed in writing before work begins.",
        "excludedCosts": "Taxes, paid licences, domain registration, media spend and other third-party costs are excluded unless expressly included in writing.",
        "changeControl": "Additional work or revision cycles require written approval and may carry an additional fee.",
        "outcomeBoundary": "No ranking, indexing, AI citation, lead, revenue or other commercial outcome is guaranteed."
      },
      "clarification": "The standard price book publishes starting rates for 42 services. The Selected Client Programme is separate, invitation-only and privately priced. Human review and a written scope are required for every commission."
    },
    "catalog": {
      "coreSystemCount": 7,
      "canonicalDossierCount": 42,
      "listedOfferingCount": 42,
      "coreDossierCount": 38,
      "fitOnlyDossierCount": 4,
      "specialCommissionCapabilityCount": 6,
      "countingRule": "42 canonical dossiers = 38 core + 4 fit-only. The six-item special-commission capability set includes two canonical dossier reuses."
    },
    "interfaceLanguages": [
      "en",
      "tr",
      "de",
      "ar",
      "es",
      "ru"
    ],
    "automaticContracting": false
  },
  "releaseId": "NJ-PUBLIC-2026.08.26",
  "factSetId": "NJ-FACTSET-2026.08.26-C42-S7-L6-T1.2.0",
  "release": {
    "schemaVersion": "1.0.0",
    "releaseId": "NJ-PUBLIC-2026.08.26",
    "releaseVersion": "2026.08.26",
    "updated": "2026-08-26",
    "factSetId": "NJ-FACTSET-2026.08.26-C42-S7-L6-T1.2.0",
    "coreSystemCount": 7,
    "canonicalDossierCount": 42,
    "interfaceLanguages": [
      "en",
      "tr",
      "de",
      "ar",
      "es",
      "ru"
    ],
    "commercialTaxonomyVersion": "1.2.0"
  }
}